Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.
If you want high-ticket clients, proposals make or break your business. Learn how to write a winner. Most of the time, people don't believe me when I tell them that it's 100% possible to close 80% (or more) of the deals you write proposals for.
Proposal
How to Write Proposals that Win 80% of Deals — The Startup
