The power titles used to come with are slowly fading away in the modern business world. There is also a trend right now where companies and individuals create their own titles to hype their brands in marketing channels.
Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?
