Colour contrast between text and background is important on web pages. It affects some people’s ability to perceive the information (in other words to be able to receive the information visually).
Accessibility
Colour Contrast - Why Does It Matter? — GOV.UK
Knowledge
How Solo Freelancers Can Land Massive Gigs — Better Marketing
The power titles used to come with are slowly fading away in the modern business world. There is also a trend right now where companies and individuals create their own titles to hype their brands in marketing channels.