While interviewing users may seem to be an easy task — “You are just asking some questions, and the interviewee gives some answers, and that’s it, right?” Well, not really.
Interviews
User Interview: How To Ask Good Questions — UX Knowledge Base Sketches
Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.