User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Interviews
User Interviews: How, When, and Why to Conduct Them — NN/g
Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.
Microinteractions play a large role in our digital lives, even if we don’t always notice them. From the time your phone’s alarm wakes you in the morning to liking your friends’ posts on Facebook to the notifications about new emails and Instagram messages—we encounter microinteractions all day.
Microinteractions
How Microinteractions Improve Your UX Design
Knowledge
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation