The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.
Colours
Color in Design: Influence on Users' Actions — Tubik Blog
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.